I have received this calendar (and the ornament!!) since inception back in the late 70s. Every year there's a different look, a different theme, but really people? You can't see that it's a Campbell's kid?! Ok, so I do agree that there should be the word Campbell's somewhere on each month, but we all know the kids when we see them. It takes a lot of creativity to produce something different every year, and maybe this year is a little more generic, but it's still adorable and I can't wait to get mine.